Vlogging, or video blogging, is an invaluable asset for bloggers. Did you know that videos are the number one form of content to attract and engage people on the internet? This means that, if you haven’t yet, it’s time to shake up your content plan and start posting different types of videos on your blog.
In this article, we’ll learn about the various kinds of video content you can use and how to make the best out of them.
Let’s Look at The Facts
As people react to videos, the internet does too! Let’s see some stats that show the importance of videos and why you should add them to your blogging strategy:
- Posting videos increases the chance of being on the first page of Google by 53 times.
- 86 percent of Internet users watch online video.
- 62 percent of all Google universal searches include video content.
- Social video creates 1200% more shares than text and images together.
We could go on and on…What is it about video that makes it so interesting?
First, videos uses sound, images, and animation, which makes them a very pedagogic way of explaining information. Our brains, which are programmed to exert themselves to the minimum when learning, would rather watch an instructive video than read a manual or even see an infographic. This explains why you can say so much in so little time: videos are a fantastic way of showing what you need to say rather than explaining it.
On top of that, the ability to musicalize and introduce animation means you can engage people’s emotions. Do you know someone who hasn’t been moved by a movie? With video, you can get people to react to different moods and, in turn, they will be grateful! Since your audience will feel identified with what they see –remember engagement and empathy are emotional human assets –, they will feel inclined to watch and share more.
Now that you know why videos are so appealing, let’s take a look at the top 5 types of videos that can boost engagement and subscribers on your blog.
These are great for bloggers who need to explain something that can be tricky to understand… or even a bit boring!
What makes educational videos so interesting is that they help people understand. And as they do, it is easier for people not only to follow through but also to retain the information that was given to them. This will help you be clear in one strike, which means fewer questions in the comments section of your blog.
Effective educational videos might explain how an app works, expand on a specific concept or show technical information in any way. Animated videos usually work great here (motion graphics, character animation or whiteboard animation).
When making your educational video:
- Make sure you have interesting graphics to show. Visual content goes a long way when explaining complicated stuff.
- Try to be concise with voiceovers. Play with sound and vision instead of explaining too much with your voice. Otherwise, your video will be a recited article!
- Try to keep it short. People retain brief and succinct explanations. If you feel you need to say too much, you can make several videos and publish them consecutively. This is a great way to keep your users engaged and boost your subscriptions too. 😉
How-to videos can be thought of as a kind of educational video. The difference is that they offer step by step instructions on how to do something.
This is great news for bloggers, as they can help people complete CTA’s easily and even in a fun way. Think about the combinations you could do! For instance, you can attach a super short how-to video to the end of one of your content videos so that people can subscribe to a newsletter, download an app, make a donation, or whatever idea you have.
To make a killer how-to video:
- Don’t go too quickly. Remember what you are showing might seem easy to you but is probably new to most of your viewers. Make a script and ask those who don’t know what you are explaining if it is clear enough to them.
- Mark your steps! Divide each with intertitles or lower thirds. This will help your viewers pause in any given step if necessary and will let them organize the information in their minds.
- You can add a quick summary at the end to reinforce what has been explained and help people know if they followed-through correctly.
Webinars are described as live web-based video conferences that use the internet to connect the individual hosting the webinar to an audience. To be part of a webinar, you need to sign up and be online at the desired time, although most webinars are recorded and those who couldn’t attend can watch it later (and download the material that was shared).
Webinars have a precise subject matter and enable people to participate when the speaker is live. It is a pretty horizontal approach to talk about any given topic.
Before your webinar:
- Prepare a presentation. Remember webinars include visual content so you will need slides or a Prezi document.
- Make your presentation for yourself as well! Besides helping people remember the key points, it can also help you follow your plan and make sure you cover all the promised points.
- Plan some space to ask people if they have questions or comments. Feedback can enrich your webinar and helping people feel included is always a nice gesture.
We love video tips! Especially because they are concise and to the point, which makes them short and certainly much more attractive to internet users.
Instead of writing about a certain piece of advice, you can show it in a short piece of video. Video tips can be included in between a longer article or even be a post themselves. In these cases, they are usually published with a brief explanation that will give them context: why is the tip being posted?
An engaging video tip:
- Will be short. We can’t stress this enough, tips are intended to be to the point, otherwise, you can make an educational or a how-to video.
- Will include new information: there is a little “wow” factor to video tips. If you keep yours interesting enough, your subscribers will be keen for more information.
- Will be relevant: keep your video tips related to what you usually blog about… or even how you blog! With regards to the subject matter, pay attention to your subscriber’s comments. If you see some question repeated a few times, maybe it’s a good subject to make a video tip about.
If you have the opportunity of interviewing an influencer or a celebrity personality on what you blog about, you should record it on video.
Did you know that most of our communication is non-verbal? The tone of voice, expressions, gestures and overall body language of someone help us understand and engage with what they are saying. Because of this, video interviews project a sense of being true to the interviewee that no other form of interview does.
Before approaching an interview video, you might want to:
- Find a comfortable, quiet and well-lit space for the interview.
- Make sure you do not interrupt your interviewee. This will make editing much easier.
- Edit the unnecessary parts. There surely are moments of hesitation and digression that will not add to the video and can make viewers get bored or distracted. (Though you could add a blooper or two at the end to keep that super human touch!)
- Delete the actual questions and replace them with text. If you do this, you can make your video shorter. (But if the interaction between the interviewer and the interviewee is important in this case, better leave that alone).
Now you know: if you are looking to add new subscribers and keep your existing ones engaged, video is the way to go! Shake up your blog with different videos and… keep on blogging in a free world! Let us know how it went.
This post was written by Víctor Blasco. He is the founder and CEO of the explainer video company Yum Yum Videos. He is also an audiovisual designer and video marketing expert. Aside from running the business, he loves studying Chinese philosophy and is a science fiction film and comics geek! The force is strong with this one.