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How to Get Sponsors for a Podcast

How to Get Sponsors for a Podcast

podcast sponsored

While it is statistically accurate that more “buddies” would have podcasts than given individuals that you are talking to, the oversaturation of the market leaves the average podcaster lost in a sea of mediocrity. What’s more, unlike other forms of social media, the typical podcast is not easily monetized. Leaving all the funding most typically to you guessed it sponsorships. So, how does one get sponsors for a podcast?

In this article, we will reveal some of the standard ways to grow in prominence and acquire funding for that totally different podcast. As well as how to get sponsors for podcasts.


This is an easy way to leverage a regular platform to essentially “crowdsource” your sponsorships. While it may not break out the big ticket numbers, it can grow in prominence to provide a little funding for you to hold out a little longer for that coveted sponsorship.

Given the nature of the topic of your podcast, you may be able to score specific advertisers and get a higher CPM per video. This is even better for academic or financial podcasts. Technology podcasts also rate very well with YouTube’s advertisers.

Podcast Directory

Podcast directories offer great ways of both getting discovered and connecting with sponsors.

  • Apple Podcasts
  • Spotify
  • Google Podcasts
  • Samsung Podcasts
  • Stitcher
  • iHeartRadio
  • TuneIn

These all serve as solid directories, and sending your Podcast through a service like Buzzsprout or RSS can help push you to the top of these lists. By connecting through these services you will get pushed through multiple podcast platforms. As a now-retired podcast bro, I can tell you, the people will find you.

Grow Your Following

This is basically the easiest way to get sponsors. There is no shortcut. No secret sauce will help you surmount the 850,000 other podcasts that exist within this space. Be fresh, be inventive. Realize someone has probably done this before. Make it better.

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Edison Research claims 70% of consumers are likely to consider a product after hearing its praise from a favored podcast. Sponsors want that to be 70% of 770,000 not 70% of 8. Get your podcast spread and proliferated and the sponsorships will come in time.

Here are some tips to help that become a reality:

  • Understand your Genre/Role
  • Upload Consistently
  • Share on Social Media
  • Promote through your Network
  • Create High-Quality Content
  • Get People Excited

The key fundamentals to this involve utilizing all open channels to make your podcast and brand as omnipresent as possible. Once you break obscurity, having a brand or message that resonates with people in that space will be critical. Ultimately you get sponsors for a podcast, by making your podcast something people want to be a part of. This way, you can guarantee that they will gladly take time from their day and listen. And where the buyers go, the sellers (your sponsors) are truly sure to follow.

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