Following in the footsteps of Web 2.0 startup Kiko, CrispAds has put itself up for sale on eBay. The initial asking price is $90,000. As of this writing, the ad network has not yet received any bids.
CrispAds appears to have decent ad volume and capabilities. They served over 145m impressions in their entertainment category last month and a further 118m impressions in their technology category.
What the posting on eBay doesn’t disclose is sales, revenue, margin, and profitibility, although there are some hints about the margin rate further down in the auction posting.
Kiko, of course, sold for around $250,000 – but the bidding only picked up towards the end of the auction. The CrispAds auction ends on September 24th.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.