I’m not sure that I agree with him entirely on this – unique pageviews still drive ad sales and most of the metrics that are out there for public consumption.. but the widgetization of the web and the ongoing growth of syndication technologies will make pageviews less and less important.
The best measurement for me when looking at a blog – but unfortuantely it’s so nebulous and difficult to get at – is to see if its profitable or not..
Because you can have all of the pageviews in the world.. all of the reach and growth in the world.. and all of the passion you need to be a successful blogger..
But if you’re not at least breaking even.. you’ll be out in the boneyard with the ohters that failed…
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.