The excellent tech site, containing even more excellent tech blogs, Ars Technica, is now owned by Condé Nast. This is supposed to be a confirmed story over at TechCrunch. Condé Nast also owns Wired and Reddit, via CondéNet. The price is not disclosed, but the story says that it’s in the $25m range for. Also, there is no official word yet.
Michael Arrington notes that Federated Media is losing Ars Technica, sporting an impressing 1.5 million unique visitors monthly, and 4 million pageviews. He also notes:
[…] but our understanding is that the actual number of unique visitors to the site is around 4.5 million
Interesting, is Comscore that far off the mark or what?
Anyway, great call on Wired’s behalf, the two sites will certainly complement each other. It might be a good push for Reddit as well, since the tech crowd reading Ars Technica could be exposed to more Redditness.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.