Snapchat Testing Ad-Free Subscription Plan in Australia

Snapchat is currently testing out a subscription plan in Australia that does not include ads. The platform is famous for its picture and video messages that disappear after a certain amount of time. Snapchat+ is a new feature that removes advertisements from Stories and Lenses, allowing users to fully experience the platform. Users should be aware that sponsored places and My AI responses may still appear.

Levels on Snapchat+

There are a number of Snapchat subscription plans available in Australia right now, including one that does not include ads. A description of the different levels follows:

• Full access to Snapchat, including all ad formats, is available to users on a monthly plan for $US3.91. All told, that’s $46.97 per year.
• Users can access Snapchat with support for all ad formats for $US2.73 per month when they subscribe for a year. In a year, this amounts to $32.67.
• A largely ad-free version of Snapchat is available to users on a monthly plan for $10.50 USD.

Keep in mind that not all users have had access to the ad-free plans just yet. Also, you can cancel your Snapchat+ subscription through the app store whenever you want.

Possible Effects on Marketers

There may be a significant change to Snapchat’s ad reach if the company introduced ad-free subscriptions. Ad campaign effectiveness and return on investment (ROI) might be impacted if these subscriptions become widely used by users. Snapchat makes a lot of money from advertisements, so it’s doubtful the company would knowingly let anything go wrong with its advertising ecosystem.

Examination in Australia

Only users in Australia have access to the beta version of the ad-free Snapchat+ membership plan at the moment. Snapchat is highly dependent on ad revenue in the US, so it is uncertain if this new tier will be made available to US consumers. Considerations like Australia’s large and varied user base and sophisticated technological infrastructure may play a role in the initial decision to test the feature there.

An Easy-to-Use Method

The introduction of ad-free subscriptions by Snapchat is a reflection of the company’s dedication to giving users a more tailored experience. Snapchat hopes to meet the needs of its varied user base by providing a range of subscription options. Some users may prefer the cheaper plans with ads, while others may prefer an uninterrupted experience and choose the ad-free plan.

See first source: Search Engine Land

FAQ

What is Snapchat+ and what does it offer?

Snapchat+ is a subscription plan being tested in Australia that provides users with an ad-free experience on the platform. This means that users who subscribe to Snapchat+ won’t see advertisements in Stories and Lenses. However, it’s important to note that sponsored places and My AI responses may still appear.

What are the different levels of Snapchat+ subscription plans available?

There are several subscription options for Snapchat+ in Australia:

1. Full access to Snapchat, including all ad formats, is available on a monthly plan for $US3.91, which totals $46.97 per year.
2. Users can access Snapchat with support for all ad formats for $US2.73 per month when they subscribe for a year, totaling $32.67 for the year.
3. A largely ad-free version of Snapchat is available on a monthly plan for $10.50 USD.

Please note that not all users may have access to these ad-free plans, and you can cancel your Snapchat+ subscription through the app store whenever you want.

What could be the potential effects on marketers with the introduction of ad-free subscriptions on Snapchat?

The introduction of ad-free subscriptions on Snapchat could potentially impact the reach and effectiveness of ad campaigns on the platform. If a significant number of users opt for ad-free plans, it may affect the return on investment (ROI) for advertisers. Snapchat generates a substantial portion of its revenue from advertisements, so the company is likely to carefully consider how this change could impact its advertising ecosystem.

Where is Snapchat+ currently being tested?

Snapchat+ is currently being tested in Australia. It’s unclear whether this new ad-free tier will be made available to users in the United States or other regions. Factors like Australia’s diverse user base and advanced technological infrastructure may have influenced the decision to test the feature there.

Why is Snapchat introducing ad-free subscriptions?

Snapchat is introducing ad-free subscriptions as part of its commitment to providing users with a more personalized experience. By offering a range of subscription options, Snapchat aims to cater to the preferences of its diverse user base. Some users may prefer lower-cost plans with ads, while others may opt for an uninterrupted experience with the ad-free plan.

Featured Image Credit: Photo by Alexander Shatov; Unsplash – Thank you!