Darren Rowse has posted the results of a poll he ran on ProBlogger.net asking the readers who designed their blogs. The results are discouraging for theme designers focusing on doing custom work. Only 8% of the ProBlogger.net readers answering the poll (there was 2 513 of them by the way) had paid for a custom design, whereas 13% had paid for a premium theme. Most people run a free theme. Check out the full results.
So 8% of 2 513 people, that’s just over 200 potential clients for someone like me, although the poll doesn’t state how much these people actually paid for their custom theme. On the other hand, let’s say I do two themes per month, then I don’t need more than 24 clients each year, and some clients are recurring ones (obviously). It would be interesting to know what people who do buy custom themes are paying at an average, wouldn’t it?
What kind of theme are you running on your blog?
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.