Microsoft has recently introduced generative AI captions in Bing, leveraging OpenAI’s GPT-4 language model. This feature is designed to create more informative search engine results page (SERP) snippets by analyzing user search queries and webpage content to generate concise descriptions.
Bing’s Generative AI Captions
Enhanced Search Snippets: The new AI-powered feature uses natural language generation to create detailed and informative snippets for search results.
Impact on Clickthrough Rates: This change may affect how users interact with search results, as the AI-generated captions could either provide sufficient information directly in the SERPs or encourage clicks by presenting more relevant snippets.
Opt-Out Option for Websites
Default Inclusion: All websites are automatically opted in for these generative snippets.
Opting Out: Website owners can opt out using tags like NOCACHE, NOARCHIVE, NOSNIPPET, or MAXSNIPPET to prevent their pages from displaying AI-generated captions. Microsoft will also respect these preferences in Bing Chat
See first source: Search Engine Journal
Q1: What new feature has Bing introduced for its search results?
A1: Bing has launched generative AI captions, a feature powered by OpenAI’s GPT-4, to create more informative snippets for search engine results pages (SERPs).
Q2: How do Bing’s AI-powered captions work?
A2: These captions analyze the user’s search query and the content of webpages to generate concise descriptions that capture the essence of each page.
Q3: What impact does this have on publishers and SEO professionals?
A3: The AI captions could affect clickthrough rates for websites, as they provide detailed snippets that might answer queries directly in the SERPs, potentially reducing the need for users to visit the actual pages.
Q4: Can website owners opt out of these generative snippets?
A4: Yes, website owners can opt out of having AI-generated captions by using tags like NOCACHE, NOARCHIVE, NOSNIPPET, or MAXSNIPPET. Microsoft will honor these tags in Bing Chat as well.
Featured Image Credit: Photo by Mojahid Mottakin; Unsplash – Thank you!