Blog readers are loyal, likes to be entertained

Vizu Corporation today released the results of a blog readership study conducted with Ad Age magazine. The report, fielded using the Vizu Answers research network, studied blog readers’ usage patterns and selection processes.

Among the findings, the report shows that two thirds of respondents read more than three blogs regularly, many of them daily. Almost two thirds of respondents read for entertainment, and more than half said the quality of writing helps them assess which blogs are credible and high-quality. Vizu also surveyed Spanish language blog readers and found them to be similar to their English language counterparts, other than that Spanish speakers reported reading a greater number of blogs on a regular basis. [Full report]