This is somewhat surprising. Technorati’s State of the Blogosphere 2008 report states that a whopping 46% of the blogs are not running ads at all. As in no Adsense, affiliate programs, or anything. That number surprises me, I would’ve thought it to be lower, but then again it might still be a bit tricky to add advertisements to a lot of blog platforms.
I’m also comforted by the fact that 24% says that they don’t want to clutter their blog with ads, while another 24% just aren’t interested in making money with their blog. 21% are very realistic, they say they don’t have enough visitors to make it worthwhile. Refreshing. Another comforting number is the fact that only 6% of the blogs use paid postings to earn their ad dollars.
Read more on the Blogging For Profit part of Technorati’s State of the Blogosphere 2008 report.
Author: Thord Daniel Hedengren
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.
I hate ads on blogs so I wish the number was much much higher.
considering weblogs evolved from personal websites, i’m actually surprised by how high the percentage running ads really is.
hmm interesting !!
I too hate ads on blogs. I especially hate blogs hosted on free sites that have ads, or even worse, donation buttons. They’re tacky.
I guess it depends on why you are blogging. I blog for me so feel I’d be selling out if I put ads on my blog. I just have Entrecard … it’s been there for a couple weeks and I’m still on the fence about it. For me, it’s providing me with new blogs to check out.
I blog to help attract attention to my services, so no other ads are on there. I used to have Adsense on there but one of my colleagues pointed out that all I was doing was advertising other SEO companies.