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Blogs Not Running Ads: 46%

October 1, 2008 by Thord Daniel Hedengren

This is somewhat surprising. Technorati’s State of the Blogosphere 2008 report states that a whopping 46% of the blogs are not running ads at all. As in no Adsense, affiliate programs, or anything. That number surprises me, I would’ve thought it to be lower, but then again it might still be a bit tricky to add advertisements to a lot of blog platforms.

I’m also comforted by the fact that 24% says that they don’t want to clutter their blog with ads, while another 24% just aren’t interested in making money with their blog. 21% are very realistic, they say they don’t have enough visitors to make it worthwhile. Refreshing. Another comforting number is the fact that only 6% of the blogs use paid postings to earn their ad dollars.

Read more on the Blogging For Profit part of Technorati’s State of the Blogosphere 2008 report.

Filed Under: News Tagged With: blog advertising, State of the Blogosphere, State of the Blogosphere 2008, Technorati

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Comments

  1. thegirlinthecafe says

    October 1, 2008 at 5:27 am

    I hate ads on blogs so I wish the number was much much higher.

  2. hayo says

    October 1, 2008 at 5:58 am

    considering weblogs evolved from personal websites, i’m actually surprised by how high the percentage running ads really is.

  3. dinu says

    October 1, 2008 at 6:17 am

    hmm interesting !!

  4. Rick Rottman says

    October 1, 2008 at 6:18 am

    I too hate ads on blogs. I especially hate blogs hosted on free sites that have ads, or even worse, donation buttons. They’re tacky.

  5. Teena in Toronto says

    October 1, 2008 at 7:34 am

    I guess it depends on why you are blogging. I blog for me so feel I’d be selling out if I put ads on my blog. I just have Entrecard … it’s been there for a couple weeks and I’m still on the fence about it. For me, it’s providing me with new blogs to check out.

  6. Adam Christie says

    October 2, 2008 at 5:49 am

    I blog to help attract attention to my services, so no other ads are on there. I used to have Adsense on there but one of my colleagues pointed out that all I was doing was advertising other SEO companies.

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