Candid acquires UK firm to bolster global reach
Candid, a renowned communications platform based in the Netherlands, has strategically acquired a respected UK communications consulting firm. This step anticipates expanding Candid’s influence in the UK market, broadening its professional network, and enhancing the company’s custom communication solutions portfolio.
In joining forces, both firms aspire to a powerful synergy that strengthens their global foothold. The merger of resources, skills, and networks paves the way for innovative solutions designed to cater to a wide variety of sectors.
The UK consulting firm, recognized as part of Candid’s full-service company Brand Potential, preserves its original management structure. The integration process prioritizes the UK firm’s unique culture to ensure a seamless transition. The strong relationship aims to contribute to the joint global growth strategies, focusing on superior client satisfaction.
Expanding its service offerings, the UK firm incorporated specialist firms like McOnie, Hillgate, and Sixtwo.
Candid’s strategic UK acquisition for global expansion
This strategic development emphasizes the creation of comprehensive solutions that cater to a broad spectrum of communication needs at competitive prices. As a result, the UK firm simultaneously improves its service delivery and positions itself as a one-stop-shop for business communication.
Simultaneously, Brand Potential (led by CEO Mary Say), offers a plethora of services, including insight, innovation, strategy, design, and reputation management. The acquisition increases Brand Potential’s team strength, consolidating over 120 professionals across four major European cities.
The upcoming collaboration foresees an enhancement in Brand Potential’s efficiency, improving service quality across UK, European and global markets. This partnership targets to refine domestic, European, and international services, with the UK firm’s CEO expecting considerable client benefits.
Rudiger Wanck, Candid’s CEO, praises the acquisition as a strategic move for international growth, admiring the UK firm’s talent in creating impactful brand identities. Wanck sees this acquisition as a significant step forward in fostering collaborative growth and enhancing their competitive edge.
Confirming no job losses as a result of this acquisition, both entities plan to expand their workforce, invest in advanced technology, and pursue ongoing employee training. In a step to stay ahead of the curve, these firms, under Candid’s banner, will introduce flexible working options to cater to its diverse workforce.
