Chitika’s Premium Ads offering will be available across the whole b5media network, being “over 350 hight quality websites and blogs” according to the press release. Naturally, both parties are happy with the partnership deal.
Having already proven to deliver a significant boost in overall revenue for untargeted ad placements, the Premium Ads program is being adopted throughout the b5media network. “We found Chitika’s Premium Ads relevancy coupled with the high CPM yield to be uniquely suited for our entire network” says Jeremy Wright, CEO b5media. “The most interesting aspect of Chitika’s new Premium ad program is that the ads will only show up when there is a targeted and relevant offer to the user, which in turn helps deliver higher ad revenue for us.”
Only showing relevant ads is a good thing, in my book.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.