Dutch firm Candid acquires UK’s Houston PR
Candid, a Dutch communication platform, has recently bought over Houston PR, a respected UK comms advisory firm. This merger signifies Candid’s first concerted move into the British market, creating opportunities for transnational partnerships between the two companies.
As part of the change, Houston PR will now fall under Brand Potential, Candid’s brand agency, maximizing its array of brand services. The leadership of Houston PR, comprising Kate Hoare, Lenka Drablow, and Jonathan Bird, will retain their positions and forge a partnership with Candid.
Houston PR has earned a reputation for its strategic approach and superior service over the years, making it a trusted partner for various businesses. Specializations include corporate, PR, capital markets, and digital services. This collaboration with Candid presents another ladder of growth in their pursuit for excellence and expansion.
Brand Potential, after its collaboration with Candid in 2021, has increased its service spectrum to cover insight, innovation, strategy, design, and reputation management services.
Dutch company Candid’s UK market entry
With Houston PR in their fold, Brand Potential’s workforce has shot up to 120, operating from key global cities like Amsterdam, London, Rotterdam, and Antwerp.
Speaking on the merger, Houston PR’s CEO, Kate Hoare, expressed excitement about the upcoming collaboration with Candid, stressing that it would remarkably boost the company’s capacity to offer extensive PR solutions. She credits the team’s dedication and support for the firm’s successful expansion over the years and thanked the clients for their loyalty.
Candid’s CEO, Rudiger Wanck, heralds this acquisition as a critical step towards Candid’s long-term growth goals, strategically expanding its reach in the UK market. He sees Houston’s expertise in reputation management as a critical asset.
The transition protects all current roles at Houston PR, with no planned layoffs. Candid further disclosed expansion plans that may present future job opportunities. The company also plans to maintain the existing level of service excellence that Houston PR clients have grown accustomed to.
