Evan Williams buys Odeo
Evan Williams, founder of Blogger and podcast startup Odeo, has launched a new company – Obvious Corp and purchased both Odeo and Twitter from their current investors and shareholders.
As Evan says, he has a business model:
The Obvious model goes something like this:
Build things cheaply and rapidly by keeping teams small and self-organized.
Leverage technology, know-how, and infrastructure across products (but brand them separately, so they’re focused and easy to understand)
Use the aggregate attention and user base of the network to gain traction for new services faster than they could gain awareness independently
This will be interesting to watch!
“but brand them separately, so they’re focused and easy to understand” sounds like code for “so we can sell them individually”, which is pretty good plan if you ask me.