Video marketing has grown in importance as a medium for brands to connect with consumers in the dynamic world of online advertising. Microsoft Advertising is leading the charge to modernize video advertising by forming strategic alliances with streaming platform behemoths like Netflix in an effort to capitalize on the skyrocketing popularity of these platforms. This article delves into the importance of these partnerships and how they open up opportunities for advertisers to reach a global audience and get a return on investment.
As OTT and Connected TV Proliferate
With the rise of over-the-top (OTT) platforms and connected TV (CTV), viewers now have more options than ever before for how they watch their favorite shows and movies. Most American households now have at least one streaming device, thanks to the proliferation of services like Netflix and Roku. There have been advantages and disadvantages for advertisers due to this change in consumer behavior.
Microsoft Advertising recently held a webcast to showcase its unique technology stack and how it helps with video ad buying in a fragmented market. Microsoft hopes to give advertisers more control over their campaigns by letting them use their advanced technology to create ads that fit their company’s needs and reach their target audience.
The Ad-Supported Subscription Tier Partnership with Netflix
Among Microsoft Advertising’s most important collaborations is with the industry-leading streaming service, Netflix. Microsoft has an exclusive arrangement with Netflix that allows them to power their ad-supported subscription tier. This allows them to reach a wider audience and gives their clients access to a global audience that is highly engaged.
For advertisers, this partnership means a whole new ballgame: they can reach Netflix’s enormous audience and use the platform’s fame to boost exposure and interaction with their brands. Thanks to this partnership, advertisers now have more chances than ever to reach their target audience through Netflix, which is used by the majority of US consumers.
Solving the Difficulty of Purchasing Video Ads
Advertisers may feel overwhelmed by the complexity of the video ad buying market. The good news is that Microsoft Advertising has come up with a thorough solution that simplifies and handles all of these issues.
Streamlining campaign management is made easier by Microsoft Advertising’s integrated unique data signals, collaboration with streaming services, and tailored video buying workflows. To make sure their video ad campaigns are successful, advertisers can take advantage of consolidated deal buying and cross-channel measurement solutions with this unified approach.
Advertisements That Can Be Scaled
The ever-changing video advertising industry is where Microsoft Advertising really shines. Microsoft offers advertisers a complete and scalable marketplace with over 1,200 always-on video deals, 100 billion weekly video impressions, and more than 860 CTV publishers. This allows them to maximize their reach and return on investment.
By enabling complex media buying strategies across different channels and formats, Microsoft Invest, their enterprise-level Demand-Side Platform (DSP) powered by Xandr, further expands advertisers’ capabilities. Because of its adaptability, advertisers can target certain demographics with their campaigns and make the most of their advertising budgets.
Changing the Face of Television and Video Ads
Video and CTV ads are about to undergo a revolution thanks to Microsoft Advertising’s extensive suite of solutions. Advertisers can find new ways to reach their target audience and accomplish their marketing goals by concentrating on scalability, premium placements, and customization.
Microsoft Advertising enables advertisers to tap into highly engaged audiences and unlock the potential of global reach through strategic partnerships with industry leaders like Netflix. Video ad buying can be complicated, but with the right technology stack, advertisers can make campaigns that stand out and increase engagement, brand recognition, and return on investment.
See first source: Search Engine Journal
1. Why is video marketing becoming increasingly important for brands in the online advertising landscape?
Video marketing is gaining importance because it allows brands to effectively connect with consumers in the dynamic world of online advertising. Videos can capture attention, convey messages, and engage audiences in ways that text and images alone cannot.
2. What is Microsoft Advertising doing to modernize video advertising, and why is this significant?
Microsoft Advertising is forming strategic alliances with streaming platforms like Netflix to modernize video advertising. These alliances open up opportunities for advertisers to reach a global audience and get a return on investment, considering the growing popularity of streaming platforms.
3. How has the rise of over-the-top (OTT) platforms and connected TV (CTV) affected the advertising landscape?
The proliferation of OTT and CTV platforms has given viewers more choices in how they consume content. Most American households now have streaming devices, which has changed consumer behavior and provided both advantages and challenges for advertisers.
4. How is Microsoft Advertising helping advertisers navigate the fragmented video ad buying market?
Microsoft Advertising is simplifying video ad buying by offering a technology stack that streamlines campaign management. It provides integrated data signals, collaborations with streaming services, and tailored video buying workflows to make campaign management easier for advertisers.
5. What is the significance of Microsoft Advertising’s partnership with Netflix for the ad-supported subscription tier?
Microsoft Advertising has an exclusive partnership with Netflix to power its ad-supported subscription tier. This partnership allows advertisers to reach Netflix’s vast and engaged audience, providing them with access to a global user base.
6. How does Microsoft Advertising enable scalability in video advertising campaigns?
Microsoft Advertising offers a scalable marketplace with over 1,200 always-on video deals, 100 billion weekly video impressions, and numerous CTV publishers. This scalability allows advertisers to maximize their reach and return on investment.
7. What role does Microsoft Invest, Microsoft Advertising’s Demand-Side Platform (DSP), play in video advertising?
Microsoft Invest, powered by Xandr, is an enterprise-level DSP that enables complex media buying strategies across different channels and formats. It enhances advertisers’ capabilities, allowing them to target specific demographics and optimize their advertising budgets.
8. How is Microsoft Advertising changing the landscape of television and video ads?
Microsoft Advertising is revolutionizing video and CTV advertising by offering scalable solutions, premium placements, and customization options. Through strategic partnerships with industry leaders like Netflix, advertisers can tap into engaged audiences and achieve global reach.
Featured Image Credit: Photo by Thibault Penin; Unsplash – Thank you!
Olivia is the Editor in Chief of Blog Herald.