People who deal with content strategizing and marketing have been in a crisis where their expectations were not met and got something different from what they expected. It could range from a lot of things, from online shopping, food, to even attending an event. This could lead to disappointment and demotivates you in doing things ahead of you. Such things happen to content marketers and their marketing tactics too. At times, marketers get disappointed with their strategies due to their high expectations or their process of working won’t yield any result. To get the right set of results, one must have realistic expectations and a greater deal in reality. [Read more…]
Content marketing is a type of inbound marketing designed mainly to bring an audience to your website.
This marketing method relies on content creation and it comes in various forms, such as written articles, tutorial videos, infographics, and so on. [Read more…]
Freelancing is a great way of finding employment. Imagine being your own boss and working on your own terms and conditions, that too from the comfort of your home or any place you love. Now, that’s what a dream job looks like. However, it can happen only if you know how to promote your work in the right way. [Read more…]
The news cycle moves fast. Indeed, what is a big story today may be totally forgotten by almost everyone after a week or two. As such, it makes sense for businesses to pursue a (mostly) evergreen content marketing strategy. Evergreen content, unlike topical content, has the potential to remain relevant for long periods of time. In theory, an evergreen piece of content should remain prescient years into the future. With that in mind, today we’ll take a closer look at this content style and explain how virtually all businesses can use it to their advantage: [Read more…]
Content marketing has been around for ages and it’s no surprise that search engines are now starting to evaluate and rank pages based on the user experience that they provide. So if your site is slow, clunky, or has a high bounce rate, then chances are you won’t show up on the first page. And this is crucial because more than 70% of clicks happen on the first page of the search results. [Read more…]
As a blogger, it’s easy to go through the motions and feel like you aren’t making any progress. And if you find yourself in one of these ruts, it’s important that you set aside some time to rekindle the flame, so to speak.[Read more…]
The world of content marketing is getting very competitive with each passing year. Every marketer out there is publishing content today with the aim of reaching out to a wider audience online.
According to a report by eMarketer, 60% of marketers create at least one piece of content each day. In such an immensely competitive market, you cannot afford to just churn out content and hope for it to work.[Read more…]
If you’re publishing content in a saturated niche, you can’t skate by with basic content marketing strategies. You need to become the center of attention within your market and position yourself above your competitors.[Read more…]
With so much marketing advice out there for businesses, how do you know which pieces are worth investing time and effort in for your clients and which you should just discard in the bin?
The digital marketing landscape changes rapidly, we all know that, and that’s what can make marketing your client’s business online so darned difficult. Should they sign up to Facebook, Twitter, Snapchat and Instagram for their business? And what about Pinterest? Is their audience on there, too?[Read more…]
These days everybody has a blog. So why shouldn’t law firms? It’s becoming more and more common for businesses of every kind to maintain a blog that keeps readers up to date on industry developments, news about the organization, and general knowledge about the field. Maintaining a quality blog has numerous benefits to law firms in particular. We’ve put together just seven to consider.[Read more…]