The Blog Herald logo

  • News
  • Features
  • Guides
  • Editorial
  • Interviews
  • Blog Tips
  • More
    • General
    • Blog Conferences
    • Contact Us

Facebook Drives Most Shopping Traffic But Pinterest Users Spend The Most Money [Infographic]

September 11, 2012 by James Johnson

Online Shopping ReferralsSocial media networks are big traffic drivers and when it comes to dominating the referral market no website is bigger than Facebook. While the world’s largest social network might drive 85.8% of online shopping sessions, Pinterest and its 11.3% referral traffic brings in the bigger spenders.

A new study by RichRelevance examined 700 million “shopping sessions” and found that shoppers who enter an online commerce portal from Facebook stay on the website in question longer and return to the online retail site more regularly. Facebook referrals average 7 pages per session while the study found Pinterest referrals check out only 4 pages and Twitter users stick around for just 3 session views.

The study also found that Facebook customers convert into sales 2.63% of the time while Pinterest customers buy .93% of the time and Twitter customers convert higher at 1.09%.

According to RichRelevance much of Facebook’s success appears to be from “Sponsored Stories” ads which tend to drive specific users with possible vested interested in certain brands.

While Facebook may drive more traffic and create more sales the study found that Pinterest customers on average spend $168.83, compared to $94.70 at Facebook and just $70.84 at Twitter.

Check out the infographic social spending referral infographic:

Shopping Traffic From Social Networks Infographic

Author: James Johnson

Related

Filed Under: News Tagged With: Facebook, Facebook Traffic, Pinterest Traffic, referral traffic, Social Shopping

Like & Share this Article

Popular posts

Does Your Blog Need Disclaimer?

 

Seven Great Sites For Legal Free content

 

Writing A Blog Disclaimer

 

Things You Can Do If You Have Too Much Work

 

Blogging Like a Rockstar with Chris Ducker

 

Four Ways to Boost Your Content’s Impact

 

Test

Blog Security

Five Ways You Can Prevent Your Website From Getting Defaced

How to Assure Your Customers That It’s Safe to Shop With You

Should You Blog About Your Personal Life?

The Blog Herald © 2019 Splashpress Media