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Ghost Bloggers Growing in Popularity?

Ghost Bloggers Growing in Popularity?

Toronto’s Globe and Mail is asking the question that’s on everybody’s mind (sarcasm): Does rapper Kanye West have a “ghost blogger?”

While the concept of ghost writing is hardly new (celebs have been relying on professional writers to create content that is officially credited to them forever), it looks like ghost blogging is blipping onto the radar.

Kanye West’s blog was called out by Montreal-based blogger Marcus Troy.

“How the Hell does Kanye have time to update his blog with 10 new post a day? while touring, making beats, sexing, looking at porn, shopping, creating vodka commercials, attending fashion shows and whatever else a dude of his caliber is doing? The only way I see it happening is with a “Ghost Blogger”. I know by some of his post it seems like he is the one finding all the cool stuff and writing all those post, But we don’t believe you, you need more people.”

Kanye, (or his ghost writer’s response):

“I DON’T KNOW WHO THE HELL THIS IS… BUT I COVERED HIS NAME AND FACE SO HE WOULDN’T GET THE PUB HE WAS OBVIOUSLY LOOKIN’ 4!”

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West then went on to post several images of himself typing away on an in-studio laptop.

I always go on the assumption that artists are relying on blogging pros to power their blogs. And if they really are writing, it’s just gravy.

What do you think? Are most celebs really blogging?

View Comments (4)
  • You can easily distinguish the celebs which blog themselves from those which have it done for them, if they blog 10 times a day it’s just fake.

    If it’s just the update every couple of weeks or so like for example David Hewlett does it’s probably the celeb blogging.

  • Celebrities on tour who have the time to blog 10 times a day? Hmmm. Let’s see, I’m not a celebrity, but I am a professional writer. I could blog 10 times a day in addition to fulfilling all my other writing contracts and personal commitments. If a day consisted of 48 hours instead of 24.

  • I like to call ghost bloggers who manufacture content on behalf of their clients, “poser ghosters.” At the end of the day, the only result they provide their client is a reputation for underestimating the intelligence of their fans. (Kanye – Does that makes sense to you? Your fans aren’t stupid. They see right through you.)

    A real ghost blogger will use original material provided by their client and transcribe / produce it into an entertaining reality program, otherwise known as a “Virtual Biography.” Practice this form of ghost blogging and you can consider yourself to be a legitimate Virtual Biographer, like myself.

    Brad Williamson – Virtual Biographer
    IAmGHOSTBLOGGER.com

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