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How Will the Economy Impact Bloggers?

How Will the Economy Impact Bloggers?

Gawker Media trims several jobs. Ebay lowers the guillotine. And Yahoo might be on the brink.

Short of ending the war in Iraq next week (not going to happen), we are probably looking at lousy financial times in the foreseeable future.

The question is: What does a poor economy mean for bloggers?

My initial thought was that companies will likely trim “entertainment” content sources like blogs. But then I started to wonder if it will be high-paid writers who take the hit – and bloggers lining up to take their gigs (perhaps wishful thinking).

With the cost of an Internet connection so inexpensive, and the ability to use even the oldest computer to exercise the craft, bloggers have minimal overhead. That’s something we should all be grateful for.

Perhaps during this ‘difficult time,’ more people will head online to forget about the $2,100 they have tucked away in a savings account.

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What do you think an economic downturn means for the majority of paid bloggers?

All I know is that right now I need my blogging gigs more than ever before. I guess this would be a bad time to ask for a few more bucks a post, eh?

View Comments (2)
  • Hi! I truly believe that the credit-pocket-scrunching times will encourage people to spend time on-line (even shopping on-line because it’s cheaper).

    On my own blog, I’ve seen an increase in the last month or so of about 50%.

    So I have positive feelings. Finger crossed I’m right!

    Ciao for now,

  • Well, I guess I don’t think bloggers make a reasonable wage. That should continue as is. Social media traffic should continue to grow, so the playing field will be open and well lit.

    It will be mostly the bigger social media companies that will get hurt, rather than itinerant bloggers. If this is anything like ’00 and ’01, we should see:

    – lower banner and sponsorship advertising revenues
    – lower partnership revenues
    – less VC funding

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