You’ve probably read it in one of our posts or somewhere else, domain or website authority is a huge search engine optimization (SEO) boost. However, you might still be puzzled at how to actually improve it. To increase your website authority takes time and a lot more than just ticking off a few checkboxes. Before you dive in, do note that there’s no lazy and quick way of doing it.
It’s pretty much like in real life; getting people to acknowledge your credibility takes some amount of hard work and patience. In that regard, you can think of domain authority as the overall credibility rating of your website. The more legitimate you are in the eyes of Google or other search engines, the better your SEO ranking will be.
So, we’ve laid out the most direct instructions in order to get started and to increase your website authority. You might have already done some of these and that’s good, it means you have a headstart.
Pick a good domain name
Yes, we’re aware that for some of you, this ship has already sailed. Sadly, there’s not much we can do about that unless you already picked a nice and clear domain name. As for those who are just starting out with their websites or blogs, picking out a domain name matters plenty if you want to increase your website authority.
With that said, choosing your own domain name is easier said than done. In fact, the whole world is nearly out of good “.com” domain names. You have to make sure that the domain name you pick is easy to remember yet represents your website’s content well enough. When in doubt, you can always purchase an already established domain but such an option might not be viable for most of us with no spare capital.
Use reliable links
Ever heard of the “tell me who your friends are and I’ll tell you who you are” quote? That’s this instruction in a nutshell. You’ll want to be careful who or which websites you link to; linking to websites with poor authority can also damage your authority. Picking the websites whose content looks decent and well-researched is a good measure when improving your domain authority.
If you are in doubt of the website’s authority, you can always check how well they fare using software like these. Higher scores mean a better website authority (unless when it comes to rankings); in turn, you can link to them without much stress. No more problems gnawing at the back of your head on how it might bring down your domain authority.
Create reliable linkable content
In addition to making sure that you surround your website with reliable links and building up an informative network online, you also need to participate in making the same linkable content. That means your research and information must be spot-on and reliable in order to be given good visibility or authority.
Having a website that contains sure and infallible information is a good way to get linked. Once you start churning out great content which others are more likely to link to, then you can rest assured that you’ve contributed to the reliable link network you’re also benefitting from.
Commit to regular posts
Now, what sort of content makes for good website authority? Long-form posts, usually (when it comes to written content). Posts that exceed 1,000 words or even reach 2,000 that have no shortage of reliable information is something that Google or other search engines love. Not only will they make your website visible but they’ll also increase your website authority.
Other than that, content such as list posts or “listicles” based on fact (or sometimes educated) opinion is a great way to increase your authority both in Google’s eyes and your audience’s. Of course, you also need to make these posts regularly so that you can share them on social media. This also helps establish your website’s expertise on certain niches and subject matters.
Sometimes long-form posts with filled to the brim with reliable information can be time-consuming. Such is the case for website owners who are not used to writing or making content. If you’re one of those, then starting small with the content is no problem as well. If you can only handle short-form content, then websites and services like HARO might be worth looking into.
Help A Reporter Out, or HARO is a press request website. It was made for journalists who need reliable information on different topics. You can register as a source for HARO and answer queries from real journalists; each answer measures in at 100-200 words. It’s basically like writing content for other websites since a reporter from HARO will cite your website as their source. This can happen whenever they use your answers for their articles.
Improve your website’s mobile-friendliness
Gone are the days when making a mobile version of your website is optional. It is very much mandatory now if you want to look like a decent and modern website both to visitors and Google. That’s because the number of mobile searches has already overtaken that of desktop searches.
That means Google’s ranking criteria is now heavily focused on mobile website versions too. Simply not having a mobile version of your website is detrimental for your website authority. The more responsive your mobile website is, the better for your domain authority and SEO ranking.
Improve the page speed
Let’s also not forget about the overall speed and fluidity of the website (whether for mobile or desktop) when it comes to website authority. Numerous surveys have already concluded that a significant percentage of visitors leave the website if it takes too long to load, basically worsening the bounce rate.
A bad bounce rate, consequently, is bad news for your domain authority. If people don’t stay on your website long enough, not only is your content wasted but you might also appear repulsive to search engines. If you want, you can check your website’s loading speed with this online tool so you’ll know which problem to address.
If you’ve done and followed the all of the above religiously and without fail but you find that your website authority hasn’t gone up the next day, fear not. Think of increasing your website authority as an ongoing process, one that may never be finished.
As such, you might have to wait a while and have patience before others start linking to your site or Google starts recognizing your credibility. All in all, just be patient and you’ll get there eventually. Not getting the results you want right away is not a sign you should give up with website authority. In any case, trying to increase your website authority is also a good way to build an ideal online community and get used to trustworthy blogging practices, meaning you’ll learn and grow no matter the outcome.