Internet Finally Slams the Newspaper in the US
For the first time, the internet is a stronger source of national and international news in the US than the newspaper. This according to a study from the Pew Research Center, with a summary published online containing a lot more information for the number crunching media enthusiast. According to the study, 40% say that they get most of their news from the internet, while just 35% cite the newspapers as their source. Now, that doesn’t mean that they are bypassing the New York Times, they might just be reading it online. Television is down from 74% in 2007 to a mere 70% (!), and by far the strongest source of news in the US.
For young people, however, the internet now rivals television as a main source of national and international news. Nearly six-in-ten Americans younger than 30 (59%) say they get most of their national and international news online; an identical percentage cites television. In September 2007, twice as many young people said they relied mostly on television for news than mentioned the internet (68% vs. 34%).
If I was in the television industry, I’d be worried about now.
Your comment about the TV companies must surely be true. There is a big demographic shift coming in the way people interact with the world. 18 year olds today are very internet savvy.
I know some who have been social networking online since they were 8 or 9 years old.
I think that the media, companies and other organisations need to be prepared for this shift for I think it is coming soon.