Now Reading launches new social networking site launches new social networking site, claiming to be the largest online Jamaican community web site, has announced the launch of new social networking features.

The site has been online since 1996 but this is the first time its members have access to new social tools, designed to connect Jamaicans and those with an interest in the country.

New features include personal profiles, photo albums, space for a personal blog for each member, groups, and a wall, with other features to be added in the future.

The feature set isn’t unlike what you’d find on mega-social networks like Facebook, but the appeal will be in a niche approach to membership.

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