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LA Times interviews Ken Layne, the new owner of Wonkette

LA Times interviews Ken Layne, the new owner of Wonkette

Wonkette was one of the blogs sold off by Nick Denton’s Gawker Media earlier this month. The new owner – Ken Layne, the managing editor of the site, and Henry Copeland, the owner of Blogads.

The LA Times published an interview with Ken Layne earlier this week.

Some highlights:

Web Scout: Why on earth do you think Denton would sell Wonkette in the middle of a presidential race?

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Ken: It’s a good time for the site to make a move, when everything’s about politics. But Gawker’s ad people just aren’t going to move to D.C. and sell political ads for one site when they’re selling 200-plus million impressions for gadgets and consumer things. So if we’re going to do well, we need ad people who understand political blogs and an agency that sells a ton of political advertising.

It’s well worth a read.

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