LA Times interviews Ken Layne, the new owner of Wonkette
Wonkette was one of the blogs sold off by Nick Denton’s Gawker Media earlier this month. The new owner – Ken Layne, the managing editor of the site, and Henry Copeland, the owner of Blogads.
The LA Times published an interview with Ken Layne earlier this week.
Web Scout: Why on earth do you think Denton would sell Wonkette in the middle of a presidential race?See Also
Ken: It’s a good time for the site to make a move, when everything’s about politics. But Gawker’s ad people just aren’t going to move to D.C. and sell political ads for one site when they’re selling 200-plus million impressions for gadgets and consumer things. So if we’re going to do well, we need ad people who understand political blogs and an agency that sells a ton of political advertising.
It’s well worth a read.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.
looks like Copeland is fighting back with a website of his own. I can’t say that I blame him. This article recently came out in Dallas Star Telegram..