Levis to use bloggers in advertising campaign
Gawker reports that Levi’s Jeans are approaching bloggers to appear in a new advertising campaign called “A Style for Every Story.”
Levi’s is offering $10,000 for each blogger featured.
Bloggers need to be in New York on March 4-6 to appear.
No news yet as to whether bloggers appearing should be stick thin and blonde.
(via Steve Rubel)