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Levis to use bloggers in advertising campaign

Levis to use bloggers in advertising campaign

Gawker reports that Levi’s Jeans are approaching bloggers to appear in a new advertising campaign called “A Style for Every Story.”

Levi’s is offering $10,000 for each blogger featured.

Bloggers need to be in New York on March 4-6 to appear.

No news yet as to whether bloggers appearing should be stick thin and blonde.

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(via Steve Rubel)

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