Min Hee Jin’s ADOR control bid sparks controversy
Min Hee Jin, a renowned personality in the K-pop industry, and currently a shareholder in the music label ADOR, has landed herself in the middle of a controversy. Her ambition to gain complete control over ADOR has triggered a dispute that’s resonating through the industry and challenging the inherent power dynamics.
Min began her illustrious journey in the music industry as a graphic designer for SM Entertainment in 2002. She quickly moved up the ranks to become the creative director, a role in which she oversaw the creation of distinctive album covers for top K-pop groups. Min’s eye for detail and innovation, combined with her technological expertise, ultimately led to her establishing her own design agency in 2012.
While at SM Entertainment, Min contributed to some of the most successful group concepts. Despite occasionally sparking controversy, she was commended for her positive influence on artist branding and thematic elements.
Min Hee Jin’s ambitious ADOR control attempt
Her innovative approach to storytelling and aesthetics enhanced the diversity in the K-pop industry.
Her work at SM Entertainment culminated in her being appointed to the company’s board of directors in 2017. Nonetheless, her longing for unrestricted creativity led her to part ways with the company the following year.
On leaving SM Entertainment, Min served as the Chief Brand Officer at HYBE, playing a crucial role in the company’s rebranding. Her innovative strategies greatly improved the public image of the company and helped define a unique identity for HYBE in the fast-paced world of the music industry.
In her current role as CEO of ADOR, Min has been accused of using inappropriate means to gain full control of the company. In response to the allegations, she’s maintained a composed demeanor and refused to comment, even while leading ADOR to significant growth. Despite the controversy, Min remains undeterred as she continues to drive innovative change within the industry.
