Now Reading launches TV Decoder, a blog on TV industry launches TV Decoder, a blog on TV industry introduced today “TV Decoder,” a new blog covering the television industry. TV Decoder is a guide to what’s on, who’s watching and why it matters — it covers the day’s on-screen and behind-the-scenes developments, with insights into Nielsen ratings and the machinations of the TV industry. Brian Stelter, media reporter, The New York Times, will be the lead contributor.

Mr. Stelter created the TVNewser blog in 2004, which became a must-read among television network presidents, media executives, producers and publicists.

“Our readers are intensely interested in television, because it is an important business and because it both shapes and reflects what is happening in society,” said Lawrence Ingrassia, business editor, The Times. “Along with the rest of the media and entertainment world, television is going through a period of major change, and TV Decoder will highlight the players and companies that are playing a key role in the industry.”

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