Online discount vouchers site seeks promotion via blog review competition
The UK online discount vouchers site MyVoucherCodes, which offers British shoppers access to codes and promotions to save them money when shopping, is enticing bloggers to write reviews or create a video in a competition which could see the winner scoop a holiday or £3,000 (about $1,500)
Mark Pearson, MD of the site, is perfectly open about the free promotion that this contest could generate for his site. “Not only will the prize be the perfect trip to paradise for one lucky winner, but it also means that we continue in our campaign to help shoppers get the best deals and discounts by raising our profile across the UK and in particular search engines”.
Whatever the incentive for writing about a particular site, these are surely the best links — potentially of decent quality and embedded inside a variety of unique blog posts. That is, until such a time as Google has an “altruism meter” and can spot the motivation behind writing about a particular web site!
Those wishing to enter can either write a review of the site, either on their blog or a social networking site, or they can make a video “doing something silly to promote the site”. The competition closes on 12th January 2008.
(Via Computer Active)
Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.
Any blogger worth reading would either mock this in a post or ignore it. As for those who fall for this marketing schlock, my sympathies.
Um, are you talking USD, because last time I checked the currency conversion, £3,000 is actually US$6,000+, not $1,500. ?? :)
Did a winner every get announced for this competition? Don’t ever remember seeing anything on the site.
Not sure they would have got that many entrants but i guess in the long run the links may prove to be value for money…