Catching criminals often involves endless hours of detective work, reels of security camera footage and sometimes just a bit of plain old luck. A possibly more effective way to catch those same criminals is to use social networking website Pinterest.
The Mercury, a Pottstown, Pennsylvania newspaper, has so far posted 74 pictures to its newspaper Pinterest page and surprisingly the effort has been very effective.
Pottstown Police Capt. F. Richard Drumheller told NPR that the minute the page was setup tips began flooding in to his department. Drumheller notes:
“We’ve actually seen a 57% increase in our warrant services, and we actually got more people based on our tips and our calls. For us it’s like, ‘Yes,’ because it’s very enjoyable in police work when the public helps you.”
In several cases people noticed their own mugshots on the Pinterest board and voluntarily turned themselves into authorities. Once someone turns themselves in their picture is removed from the Pinterest page.
Using Pinterest to spread mugshots of criminals may seem like a strange and fantastical idea but it is also an idea that is working quickly and effectively.
Do you think Pinterest can be an effective social good tool if implemented in the right ways?