I am not Catholic. In fact, I’m far from it.
But there’s something about the church mystique that has always attracted me. Ceremony, pomp, strongly held beliefs, and sometimes a strong sense of identity.
Pope Benedict, who came into office last year after the death of the beloved Pope John Paul II, is widely considered to be a man of very strong beliefs – and was known for being the ideological force behind John Paul II’s papacy.
Something that he said came to mind this morning while I was skimming a discussion over at Chartreuse again.
In a setting not long after coming to office last year, Benedict spoke about how the church may shrink in the days ahead:
We will have to accept that many who call themselves Catholic will leave the Church when the whole faith is preached including subjects eagerly avoided by too many Western clerics: no contraception, no sex outside of marriage, no gay civil unions or “marriages,” no ordained women. In that sense, the Church, especially in the affluent West, will become even smaller, less wealthy, less imposing in terms of assets and institutional affiliations. But, at the same time, the Church is then freed to preach the whole truth, to be challenging, to be heroic: to be herself.
In a time and place where we seem to measure everything, Benedict was willing to accept a smaller church in order to have a church that is more aligned with its own interests. To be true to thine’s self
At this point, you’re reading and wondering, what does this have to do with blogging?
>> Audience is the new cash.
How old are you 25?
We did this back in 94/95’€¦ audience was called eyeballs back then. Folks who counted eyeballs crashed and burned. Folks who focused on earnings won.
Amen, brother. Amen.
For all of the preaching about what Web 2.0 is… or what blogging is.. or how some blogs are losing traffic.. or other blogs are gaining traffic.. or what Alexa says.. or what a critic has to say.. or one more person talking about eyeballs and audience instead of th metrics that really count.. which are revenue & profitibility.
I’m willing to accept less traffic in order to get at the audience I really want..and in doing so increase our earnings.
But hey, I’m a business guy, what do I know.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.