Realtors flock to blogs
Not content to leave John Mudd alone to represent the real estate industry in the Blogosphere, real estate agents are flocking to blogging according to a list provided at The Realty Gram blog, a new blog recently launched by Frances Flynn Thorsen of Realty World Benchmark Realty Bethlehem, P.A.
It is now two months since V9 Design & BUild (http://www.v9designbuild.com) started to regroup their efforts in contemporary SEO strategies. Our real estate start-up was taken as the guinea pig for the exploration of our new SEO techniques â€” and with staggering early results.
The site is still only four months old and therefore in the pending tray of Googleâ€™s, and to some extent Yahooâ€™s â€™sandboxâ€™. Still, the strategies they employed this year has seen site traffic quintupled.
What they did was to install WordPress as a seamless addition to the website, fill it with highly relevant copy, with Technorati trackbacks, register all of its pages with Google Sitemap and ping a hundred or more news aggregators. Blogcrawler now dominates the referrers list.
Alongside the on-site blogs, they saw that a certain blogspot was appearing above many of the established estate agents in Bangkok. They researched (via Overture) all the property-related keywords and set up blogs with Blogspot for each, slightly amending the on-site copy â€” so as not to get blacklisted â€” and optimised the selected keywords, linked them all together with them all pointing to the website. Now, when searching for â€˜tenancy management bangkokâ€™ the site completely dominates the stage: the website plus blogs are #1-19 on MSN. As the site does not reciprocate, they now have twenty quality inbounds, helping the siteâ€™s real keywords to succeed.