5 Ways to Repurpose Your Blog Content for Greater Online Reach
Do you want to achieve greater online audience reach by publishing your content once again?
Creating killer content is always the main priority of all bloggers, no question about that.
But coming up with fresh ideas on what to write about can be exhausting. Having ideas is one thing, but working on it is another!
Sometimes, well-researched and high-quality content can take half a day to finish or even more. Even if you spend the whole week creating one, there is no guarantee that you’ll get the desired results.
Fortunately, you don’t always have to create new content – repurposing them can do a long way.
Repurposing content means you can take any existing blog post that you have and then reuse it again.
Sounds simple, right?
Not necessarily. Execution can be the trickier part.
But it’s still a great help when you’re having difficulty with new ideas as of the moment.
In this post, we’ll share with you five ways on how you can repurpose your blog posts to bring in more traffic to your site.
1. Syndicate blog posts
Content syndication is republishing your content on a third-party website. It may sound similar to guest posting, except content syndication is scalable. You can use the same content dozens of times and get different results each time that will add up.
Here’s an excellent list of non-paid content syndication partners you can look into.
2. Republish old content
Look deep into the list of your old posted blog posts. Do you see something that has potential and just needs a quick refresh?
Perhaps all you have to do is add a few lines of information, update the date and statistics, use another set of links, and you’re good to go.
Old content that is in-depth and can bring relevant value today can still be salvaged and should never go to waste.
For ideas and websites on how and where you republish your content, read this post I’ve written on my blog.
3. Turn it into a podcast
People have different tastes and prefer different formats.
So here is a neat idea: repurpose your content into an audio file or a podcast! Your blog posts turned podcasts can be convenient for travelers, people in the office, and especially drivers on the road.
It’s good to extend what your blog posts can do so you won’t miss out on potential readers who happen to enjoy podcasts more.
Now, remember that repurposing to audio file doesn’t need to be complicated and time-consuming. Here are the three easy steps you can begin immediately.
- Highlight key points you wish to include from your blog
- Add a few dialogues for each key point but remember not to stray away from the main idea
- Grab a good quality recording device and hit that record button
Don’t worry if you’ve never done this before, doing a few takes is alright and you’ll soon get the hang of it.
4. Develop into a PDF or a magazine
Having a downloadable PDF file provides an endless reading for people, anytime and anywhere. Internet connection is not a problem if they already have your content ready at all times.
All you have to do is convert your blog post online or copy and paste it into Microsoft Word and save it as a PDF.
What’s great is that even your PDF can turn into a more modern and visually appealing material. You can use a tool like Flipsnack to convert your PDFs into flipbooks, in other words, a more engaging content you can publish and share instantly.
This simple “hack’ can produce unremarkable results since a visual content performs 4x better than text-based content.
5. Make a video of it
Choosing to turn your blog content into a video is like the same process as turning it into an audio file. Like the steps from podcasting, start with creating your post, get the main points, and instead of recording it in audio format, present them on video.
Here are some recording tools you can use to record your screen:
If you record yourself, make sure that the camera isn’t shaky, and the audio is clear.
Providing value is what matters most, but a good production won’t hurt!
Blogging always takes time, money, and effort.
If you have great content that generated a significant amount of traffic in the past, go ahead and see if you can make it even better for your audience.
Most of the time, a quick change in your content will do the trick! Follow the tips above and play around with how you can repurpose your blog posts to maximum effect.
Don’t Fall Victim to the Content Overproduction Trap
Freelance writer for hire by day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.