One of the major changes in the design is a new emphasis on search. Scribd has seen impressive growth since its launch in Spring 2007, and now claims more than 20 million unique visitors monthly. But more than half of that traffic comes from search engines – something that the site would like to change. The new design is intended to make the search function more prominent, encouraging users to turn to Scribd instead of Google or Yahoo when they’d like to find a document. And CEO Trip Adler says that it’s working: while A/B bucket testing the new design, Scribd has seen the number of searches double (the number of uploads increased by 70% as well).
Scribd is a great service for incorporating complex documents into blogs via their widget for posts and other functions.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.