Selling A Blog: Not Just About The Money
I have sold my fair share of blogs, although I’m most definitely not among the worst blog hustlers out there. Every time I have indeed decided to part with a blog, or any other website for that matter, I’ve done what I could to find a good buyer. Not all manage to do so, blinded by the hopes and dreams of the buyer, or just by the wad of dollar bills offered. There’s a really nice post on that up on Webmaster Source, which comes down to this advice:
If you ever end up wanting to sell a well-established blog for some reason, think of your readers. Before you just sell to the highest bidder, put up a post asking if any of them would like to buy it. Someone from your community is more likely to keep it going. Shop it around to some blog networks or other bloggers on the same topic, maybe.
So true, so true. Read the whole thing here.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.
Thanks for the link and write-up.
Personally, if I had to sell one of my websites it would be under extreme circumstances, if it were utterly impossible for me to continue running the site. You tend to get attached to a blog. I’ve put a lot of hours into Webmaster-Source, building it up to the point it’s at today. I really wouldn’t enjoy selling it.
I think anyone who sells a successful blog probably has that problem, and they can’t be too happy when someone runs it into the ground, in the cases where that happens…
I think to a point, yes, very true, particularly with smaller sites. With a larger site, I’d hope the brand was stronger than the individual and that a buyer would continue building the brand so the readers don’t miss out. Of course it doesn’t always work that way, but to me that’s the ultimate goal with any blog: The brand and mix is stronger than the individual contribution alone.