Advertising Age published an email exchange with mastermind Seth Godin regarding him starting to post daily. And since it is Seth Godin, the blogosphere listens. Among other things, Godin said this on why going daily:
My goals in blogging are:
To spread ideas
To put my ideas out there and get them out of the way of the next idea
To encourage people to add alacrity to their diet
I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn’t increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.Hence, the compromise on daily.
Read the whole thing for more Godin goodness.
How often do you post on your blog?
Godin is good, but totally overblown. Anyhoo…
I think it depends on the nature of your blog. A news blog can’t afford to update only once a day. However a single daily post will probably fit the bill for a lifestyle/advice blog.
Most of the blogs that I subscribe to publish 3-4 weekly and most hav written posts stating that they have better communication amoung their readers and higher comments if they wait a few days between posts.
I think it has a lot to do with what you are trying to accomplish with your blog and how much information you have to share.