I need your help.
Several times over the past few months I’ve been approached by major media companies looking to utilize my blogging skills. Sounds great, right? Not really. Because in all cases, they expected me to do it for free.
We’re not talking about excerpts from my blog. We are talking about original articles (within my blogging genre) that appear exclusively on their Website.
Sure, they’re willing to give me a byline and a link, but at the end of the day, who really wins? How many people truly care who wrote what. These days, most readers hardly know what blog they are on, let alone who wrote an article. And even if people click on my link, we all know that only a small fraction of page viewers will click-through.
Additionally, I might be hurting my blog’s content by “giving away” good concepts and content.
So let’s recap:
The media company gets good content for free.
I get my name “out there” and a few click-throughs.
Is it worth it? This appears to be a growing trend: major media relying on free content from bloggers. There are even free Websites like Blog Burst that will set it up.
I’m not stupid. I know that even if I decline these offers, the next guy will jump on them.
As bloggers, are we wise to take these opportunities? And if we do, could we potentially be selling ourselves short?
I don’t have the answer. Do you?