The Blog Herald logo

  • News
  • Features
  • Guides
  • Editorial
  • Interviews
  • Blog Tips
  • More
    • General
    • Blog Conferences
    • Contact Us

Take your brands online and save UK, says British marketer

July 6, 2009 by Andy Merrett

“The UK advertising industry sucks £18bn ($29bn) annually from firms to make ads that are increasingly being ignored and deliver no value.”

That’s according to Tim Hunt, MD of UK-based marketing company Flexile.

At a time when companies need to save money, Hunt reckons that they should dump TV, magazine and junk mail advertising and instead embrace the Internet “where buyers now flock to find products and services”.

He has harsh words for ad agencies, claiming that they perpetuate the myth that the Internet is an immature environment.

“With good advice, British firms can compete on a national and global scale using the Internet … something a 30-second TV commercial can’t do.”

He also suggested that this huge advertising bill would be better spent on creating productive jobs.

It comes at a time when the CEO of Publicis (owner of Leo Burnett and Saatchi & Saatchi) admitted that search engines can deliver better results than a mainstream advertising campaign.

“Fact is, UK firms need to get their brands noticed by search engines if they want to compete. If you can’t be found on Google, it’s unlikely you’ll be found at all,” said Hunt.

Though he doesn’t specifically mention blogs, microblogging or social media, there’s little doubt this is what companies need to embrace, as well as maintaining a decent web site that’s well indexed by the search engines, if they’re to do well online.

Author: Andy Merrett

Andy Merrett is a London-based full-time blogger writing for several Shiny Media technology blogs and various other projects. Find him on Facebook and Twitter.

Related

Filed Under: News Tagged With: advertising, economy, Jobs, Marketing, UK

Like & Share this Article

Comments

  1. Recovery says

    July 6, 2009 at 8:12 pm

    so Let us move up the brain

Popular posts

Does Your Blog Need Disclaimer?

 

Seven Great Sites For Legal Free content

 

Writing A Blog Disclaimer

 

Things You Can Do If You Have Too Much Work

 

Blogging Like a Rockstar with Chris Ducker

 

Four Ways to Boost Your Content’s Impact

 

Test

Blog Security

How to Assure Your Customers That It’s Safe to Shop With You

The Story Of Aaron Swartz And How His Death Could Change Computer Crime Laws

Should You Blog About Your Personal Life?

The Blog Herald © 2019 Splashpress Media