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Tom Masters’ new book aimed at making blogging simple for “gray generation”

Tom Masters’ new book aimed at making blogging simple for “gray generation”

A new book aims to take the pain out of setting up, writing, and maintaining a blog, particularly for the over 50s age group, an increasingly large proportion of the overall blogging population.

A recent study by the Pew Internet Project reports that 46% of bloggers are now over the age of 30 and 16% are 50 or older. “Blogging Quick & Easy” was written by 56-year-old Tom Masters to simply explain both the technical skills and discipline required to operate a successful blog.

Topics include an introduction to the blogging phenomenon, blog planning, blog creation, building readership, measuring success, and earning income, plus a number of appendices covering RSS, blog planning and metrics tools, search engines, blog platforms, and keyword research.

The book’s sole reviewer on Amazon writes:

This book, written in an easy, non-technical voice, breaks the art of blogging down into simple step by step instructions. It provides great resources and lots of useful information, including how to expand your reader base, and make your site more visually interesting. I recommend it to anyone who is thinking about creating their own blog, or wants to improve an existing one. Definitely a good buy.

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Tom Masters is a consultant with over 30 years experience in technology management, product development and web marketing. He is the president of Book Publishers Northwest, and a frequent lecturer and speaker on blogging and social media. His special focus is book publishing based on new production technologies and innovative web marketing strategies.

“Bogging Quick & Easy” on Amazon

View Comments (6)
  • Tom Masters’ new book aimed at making blogging simple for “gray generation”
    A new book aims to take the pain out of setting up, writing, and maintaining a blog, particularly for the over 50s age group,

    I looked all over the Amazon entry and couldn’t find any mention of reading level “appropriate for readers over 50”

    Now just why do you think it’s “particularly” necessary to dumb it down for adults? What is so “particularly” difficult about organizing and writing and editing and collaborating and … blogs that the prematurely grey can’t do? does the gene for baldness particularly interfere with video blogging? too much worth reading written by older people for unparticularly younger ones to stick with it?

    Who wants to waste time reading a particularly dumb book when Lorelle’s is more sophisticated and efficacious?

  • well…sounds as if a better purchase for this elderblogger would be Lorelle’s book–What Bloggers Wont Tell You…” in the past i’ve been impressed with her sensitivity to those of us from the typewriter generation and people with other disabilities in this pursuit.

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