Now Reading Closes Shop Closes Shop

Uber shuts down, as of Monday September 29, 2008, which happens to be today. The reason stated?

the crisis in the economy has claimed Uber as its latest victim. Our investors have decided to stop supporting Uber and we have closed the doors. We would like to thank them as well, it’s no fault of theirs that this happened. On the contrrary, without their unflinching support we would never have made it this far, and they have stood by us and tried despere

Too bad for the folks over at Uber, and anyone who loved the site, but personally I’ll have to agree with Caroline McCarthy:

With a focus on editorial content centered on highbrow art and media, including a Huffington Post-like “Uber Index,” and the slogan “it’s easy to create better,” it was tough to define Uber. Was it a blog platform? A social network? A discussion hub? The financial crisis didn’t help, but the truth is that Uber had never really taken off in the first place.

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Indeed. Too bad anyway, and should you be among the Uber fanbase, you can send the folks behind the scenes your e-mail address so that they can tell you when they’re up to something new. I did, because despite it all, I find myself somewhat intrigued by Uber, even if I obviously doesn’t “get” it.

View Comment (1)
  • It was mainly for artists. If you weren’t the creative type you really had nothing to upload and exhibit, and therefore you didn’t “get” it if you were a bored housewife.

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