Understanding Digital Marketing is a new UK-friendly book aimed at explaining to companies how to harness the Internet to grow their business.
Written by technology journalist Calvin Jones and online expert Damian Ryan, it provides practical step-by-step guidance on the topics like selecting a domain name, search engine optimisation, affiliate marketing, online PR, social networking, email marketing and blogging.
Announcing the book, the press release offers up some “golden rules” of digital marketing. These include respecting your audience, having a website, offering value, avoiding hype, pre-launch testing, keeping on top of trends, harnessing the power of search, mastering keywords and using paid search results.
Available now priced £19.99 ($26).