VEVO has witnessed a 142% year-over-year increase in audience registrations and the video-sharing platform is giving a good chunk of that credit to Facebook. In February 2012 VEVO relaunched its website, iPhone and Android apps with facebook integration and after that move the number of daily registrations increased by 200%.
According to VEVO by March 60 percent of its traffic was coming from timeline app stories that had been published to Facebook.
The company also uses Facebook to personalize playlists by syncing them to a users’ liked Facebook pages and iTunes libraries.
A recent study found that unlike Facebook the VEVO system typically doesn’t have a bad effect on workplace productivity since a majority of its video views are completed from 6 p.m. through midnight.
Here are a few impressive quarterly metrics shared by VEVO’s Matt Marquess:
- There was an increase in traffic (12%) as well as time spent (16%) on VEVO.com
- There was a 600% increase in Facebook-published or watched videos compared to February
- 500,000 new users registered for VEVO through Facebook— a 142% increase from the previous month
- Total impressions on Facebook grew to 171 million— a 181% change from February
Using VEVO’s platform many of today’s top articles including Justin Bieber, Lady Gaga, Eminem, Rihanna and others have reached more than 1 billion pageviews for their videos while earning plenty of cash for their efforts.