The move comes less than one month after rumors circulated in which former CEO and co-founder Brett O’Brief rebuffed an acquisition offer from social-networking service Twitter.
Rather than continuing its attempt to purchase Viddy the micro-blogging platform instead launched Vine, a nearly identical service.
While O’Brien has stepped down as CEO of Viddy his fellow co-founders JJ Aguhob and Chris Ovitz remain as president and senior vice president of business development.
Viddy in the meantime does not plan to go down without a fight. A spokesperson for the company tells SocialTimes:
“These changes will allow the Viddy team to be focused on bringing the most innovative and engaging social mobile video product to market. Viddy has a strong balance sheet and an exciting product roadmap ahead, including an upcoming new product release, and we have the right team in place to execute moving forward.”
Do you think Viddy has the momentum needed to take on Twitter’s Vine platform or will it simply fade out in the crowded social media platform space?