The official Google blog announced that Google will sell the SEO wing of DoubleClick, since it clashes with what the company does.
It’s clear to us that we do not want to be in the search engine marketing business. Maintaining objectivity in both search and advertising is paramount to Google’s mission and core to the trust we ask from our users. For this reason, we plan to sell the Performics search marketing business to a third party. We believe this will allow us to maintain objectivity and the search marketing business to continue to grow and innovate and serve its customers.
Obviously. However, who would want to pick up the DoubleClick Performics business now, when DoubleClick has been bought by Google? Search marketing is a tricky business to begin with, and Performics will most certainly have their eyes on them, and the brand is perhaps not hurt by Google’s acquisition of DoubleClick, but it is certainly a bit tousled up. But maybe the client stock and other assets are worth picking up, we’ll see.
The same blog post also states that the affiliate marketing part of DoubleClick will be intergrated into “existing Google operations”, which was pretty obvious to me.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.