Words With Friends Creators Quit Zynga, Give No Explanation
Paul Bettner and David Bettner, the brothers behind the hugely successful?Words With Friends?mobile game are quitting their posts at Zynga. The announcement which was made by?GamesBeat?on Friday provided no details for the reasoning behind the exit.
Debuted in 2010?Word With Friends was picked up by Zynga when it bought social game developer?Newtoy.?Paul Bettner joined the team as the VP and General Manager of Zynga With Friends which also produced?Hanging With Friends?and?Chess With Friends.?
The Bettner’s are just the newest in a growing list of high-level executives to depart from the company. Also gone are COO John Schappert and Chief Marketing Office Jeff Karp.?
This newest high level exit announcement comes at a time when Zynga announced worst than expected sales results for Q3 2012, results that have been hindered further by the company’s $95 million for the purchase of OMGPOP, makers of the once popular?Draw Something?application.
Zynga stock prices tumbled by 16% on Friday to end at $2.36. Facebook shares on news of the worsening sales tumbled by 3% for a weekly low trade price.
With social gaming struggling in recent months it is likely Zynga will face an increasingly tough battle as it tries to stay relevant in a gaming industry that is constantly changing and being met with increasing competition.