Athlone & Associates Ltd, a Hong Kong company has built what they claim to be first blog to be connected with an international horse racing carnival.
The Dubai International Racing Carnival blog features 4 specialists writers covering the carnival for its length.
Martin Talty, Head of the International Department at the Dubai Racing Club said:
“We wanted to involve existing fans and also those new to racing in the Carnival experience in a more personal way than we could with traditional PR. A blog allows us to do that. We have chosen writers from around the world to update the blog on a daily basis and readers will be actively encouraged to post responses and become involved in the ‘Carnival Community’. From a marketing perspective a blog provides us with a platform from which to develop stronger links with our readers.”