You are the new Editors of The Sun
What it’€™s all about is a service called MySun. The users can start blogs, create personalized home pages and send in stories as well as photos for publication. All content of the later kind is moderated of course.
Old media going social, nice.
Thord Daniel Hedengren is a designer, writer, and blogger, and also the former editor of The Blog Herald. He used to be a hotshot in the gaming industry in Sweden, but sold everything and went International. Most recently he wrote a book called Smashing WordPress: Beyond the Blog, and does loads of kickass design.