Zynga Bringing Its Social Games To Zynga.com
Social game leader Zynga has announced plans to bring its popular games to Zynga.com after accounting for 12 percent of Facebook’s revenue in 2011.
My early March the company plans to offer such popular titles as “CastleVille,” “Words With Friends,” “CityVille,” “Hidden Chronicles,” and “Zynga Poker.”
While the games may be receiving a new home outside Facebook users will still be able to connect on the Facebook network through an option called “zFriends.”
Taking social to its own platform Zynga will offer real-time chat, an achievements wall where users can choose to post scores and even the ability to send other Zynga users gifts and messages from inside a game.
Also included on the social end is an interface that shows the number of players currently online along with a stream of who’s playing to the right side of the screen.
In the meantime we wouldn’t expect to see Zynga sever ties with Facebook anytime soon, the company still receives 90 percent of its revenue from the social network and they find new players through Facebook Connect. Even on the new platform Facebook Credits will be used to purchase virtual goods with Facebook still taking a 30 percent cut of profits.
In a boom for developers Zynga’s platform will also allow developers to publish through Zynga.com although the type of revenue Zynga takes from those developers will be negotiated individually and kept private.
Here’s a quick video explaining the new Zynga.com portal:
Will you frequent Zynga.com or will you continue to play Zynga games through Facebook’s portal?