Choosing a good domain name is as equally important as choosing a name for your newborn child, if not more so, because, unlike people’s names, you can’t reuse a domain name that’s already taken. You also have to keep in mind that the name you choose will be your brand; thus, it should be catchy and short enough to be memorable, preferably with a top-level domain.

Your domain name can give you a successful online presence or it can bury you in the virtual world. A carefully crafted one can draw traffic to your blog and build your brand. And, like a spouse, it’s something you’ll have to live with. You can change it, if necessary, for compelling reasons but you’ll have to redirect and deal with other consequences. From this perspective, you’ll want the perfect domain name when you launch your blog. [Read more…]