How to Adapt Your Blog to Increasing Zero-Click Searches

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How do Zero-Click Searches affect a blog?

According to recent studies, almost 50% of internet searches on the Google search engine do not result in organic traffic (or clicks) to websites or webpages. These searches that do not generate traffic towards a webpage or website is what is known as a zero-click search. There are a variety of reasons why this happens. Time and again, humans have grown impatient and crave information that could instantly be retrieved within seconds. To adapt to this, Google has improved its design to allow its users to maximize the “Search Engine Results Page” or SERP by allowing for simple and concise information in less than a second. [Read more…]

Google Mobile Search Now Has Filtering Options For Mobile Places Results

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Google Mobile Search

Google search users partaking in the company’s iPhone and Android apps now have the option to arrange business results by star rating, distance and only businesses that are open at the time of the search (great for that late night snack).

Users can choose to use a variety of filter results, for example you could find a 4 star restaurant that’s open at 10pm in Chicago.

Along with the mobile search filtering results users can also check out images, while bigger map view buttons have been added and users can use one click button pushing to call a business right from the results.

The feature is live and you can try it out for yourself by going to google.com from your iPhone or Android device and then clicking on the “Places” link right at the top of the page. [Read more…]

Myspace Execs Plan Exit Strategy, Look To Sell In 2011

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Myspace ScreenshotIt’s official, News Corp., the parent company to Myspace has announced that they will attempt to sell off the one-time social media darling sometime in the next year.

It was predicted that a sale may be imminent when yesterday Myspace announced that 47% of their global work staff (approx. 500 employees) had been laid off.

Myspace CEO Mike Jones has announced that the company will attempt to sell the failing company before it’s too late to salvage.

If a sale doesn’t occur, Myspace’s Rosabel Tao tells Bloomberg:

“News Corp. is assessing a number of possibilities including a sale, a merger and a spinout [sic]. The process has just started.”

The sale has become a more crucial strategy for News Corp. who has been forced to sign a new search revenue deal with Google that offers no guaranteed revenue from searches. Previously MySpace was guaranteed $900 million in search revenue. [Read more…]