Every so often, a new framework is hyped for search engine optimization. Brian Dean’s “skyscraper technique” for link building comes to mind. So does Rand Fishkin’s “on-SERP” strategy for increasing page one real estate for your links. The framework I want to talk about here might not be one you are familiar with, but it is critical for technical SEO. It’s called “Google’s Perfect World”. Let me provide some context and explain why it’s so important. [Read more…]
The blacklist is not the place any website owner would want their website to be. Because before anyone can enter a blacklisted website, they’ll be presented with a rather intimidating and alarming red or white screen with a warning text saying that the website is not safe. To say that this is a bad situation is an understatement, especially if your website is on the Google blacklist.[Read more…]
Last month, it was announced that Google had rolled out a significant Algorithm update, which also happened to be its first update of 2019. The algorithm update had quite the impact on News websites and blogs that belonged to different niches. Some have even called this the “Newsgate Algorithm Update.”[Read more…]
2018 was a big year for digital marketers across the board. For the most part, it’s a fair assessment that the Google Algorithms more or less dictate how we formulate our strategies. In some cases, depending on the industries we are working with, changes to Google’s algorithms sometimes require us to throw out the playbook and start from scratch.[Read more…]
E-A-T score is nothing new.
In the eyes of the all-powerful search engines, this concept first came to light in 2014 when Google’s Search Quality Guidelines leaked. As Google addressed this, we got a better idea of what the acronym was all about and how important it is in determining search engine rankings. [Read more…]
The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels” were introduced.
Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.
The holidays are upon us again, and if you are like most companies, a good portion of your sales will occur over the next month. It seems like you may never be totally ready for the holiday rush, no matter how much preparation you did ahead of time. However, refreshing your Google My Business listing is one of the few last minute steps you can take that will really help make an impact on your holiday sales and search results. At WebMoves.net, we focus on strategy and dynamic solutions for online businesses; but not every effort has to be a difficult and complex undertaking. Something like updating your Google My Business Page can be effective and simple. Here are some excellent tips to make the most out of refreshing your Google My Business Page. [Read more…]
Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher in search engine results. While there is no set and clear way to figure out how Google ranks sites, we do have some some information that gives us a general picture. There are three likely sources that Google uses in ranking: back links, content and Rankbrain. While figuring out back links and content is easy, Rankbrain has left many people scratching their head.
The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]
We rely on Google for many things these days, but now it wants to help you with one more thing. The tech giant is introducing a new feature that will make sure you never miss another online mention again.