How Will Google’s Longer Snippets Impact SEO?

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The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels”  were introduced.

Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.

How Will Google’s Longer Snippets Impact SEO? Click To Tweet

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Refresh Google My Business Listing for the Holidays

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The holidays are upon us again, and if you are like most companies, a good portion of your sales will occur over the next month. It seems like you may never be totally ready for the holiday rush, no matter how much preparation you did ahead of time. However, refreshing your Google My Business listing is one of the few last minute steps you can take that will really help make an impact on your holiday sales and search results. At WebMoves.net, we focus on strategy and dynamic solutions for online businesses; but not every effort has to be a difficult and complex undertaking. Something like updating your Google My Business Page can be effective and simple. Here are some excellent tips to make the most out of refreshing your Google My Business Page. [Read more…]

Why Bloggers Need to Understand Google Rankbrain

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Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher in search engine results. While there is no set and clear way to figure out how Google ranks sites, we do have some some information that gives us a general picture. There are three likely sources that Google uses in ranking: back links, content and Rankbrain. While figuring out back links and content is easy, Rankbrain has left many people scratching their head.
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SEO for 2017: Post Penguin 4.0 and How to Take a Publisher’s Approach to Content

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The days of old spun content that is merely there to get a link in order to boost search engine ranking effectively are gone. While this marketing tactic can benefit a company in the short term it has no long term benefits especially if one of these “link farms” are penalized by Google. Content being king is no news to many people in the industry but now the approach to content has shifted from pumping out articles to figuring out what will drive the most traffic with a single post. [Read more…]

Unusually Useful Social Media Stats for Bloggers

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While SEO continues to refer the most traffic to sites and blogs, social media is not far behind. In fact, in December 204, social media has usurped SEO as the top referring channel to websites with 31% of referral traffic coming from Facebook, Twitter, and the like.

While the sample size is small, this study is nonetheless indicative that social media has become a marketing conduit for bloggers to help not only drive more traffic to their blogs, but also increase your conversion rate or ROI!

If you’re still stuck with your ways of optimizing your blog for search engines, maybe it’s time to change with the times by including social media as part of your marketing agenda. To help guide you which tools to use or focus on for this channel, the social media statistics featured below should give you a better understanding on the kind of marketing strategy to prepare for.

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Make Sure You’re On Top of Google’s Mobile-Friendly Algorithm

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Are you experiencing a considerable dip in your traffic and search engine rankings? You probably know that you’re not the only one dealing with this problem. With the way Google has been tweaking its algorithm, bloggers and web site owners always have to be on their toes to continue reaching the goals they have set – or at least maintain the status quo.

One of the things that we now have to pay attention to – more than ever – is the Google mobile-friendly algorithm. You may have been getting notices about mobile issues from Webmaster Tools.

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This is indicative of the importance that Google is placing on sites being absolutely mobile-friendly. [Read more…]

Google Releases Compute Engine to the Public

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Few names are as recognizable and highly regarded in the tech industry today as Google. When thinking of the latest and greatest trends in the industry, people often jump right to this tech giant. One of the areas that has been noticeably lacking in the vast portfolio of Google’s offerings are services related to cloud networking. Google has seen vast successes in areas like search, mobile, web apps, and a wide array of other consumer and enterprise offerings. This track record of success kept tech analysts on edge as they anticipated the release of Google Compute Engine, which remained in beta testing for a lengthy period of time. The recent announcement by Google executives that Google Compute Engine is out of beta sparked a flurry of interest from the public and media alike as it seems Google has released a major contender to become a top cloud application web hosting service in the coming months. [Read more…]

Why Bloggers Should Also Be SEO Experts

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Why bloggers should know SEOIn order to be effective blogging in today’s Internet, writers also need to realize that knowing about search engine optimization (SEO) isn’t left to programmers are Internet marketers. It’s no longer enough to write amazing content and expect it to get thousands of hits every month, much less each day.

Bloggers should know basic SEO techniques and keep up with the latest search engine trends and news in order to be successful with their blog posts.

Best SEO Practices Increase Traffic

Knowing what search engines are looking for can help you maintain best practices, which should increase your chances of regular search engine ranking and indexing. For instance, did you know that Google recently released a new feature called In-Depth articles, which they give special preference to articles that are  1500 words or more? In addition, Google is also looking out for duplicate content, which is content that is appeared on a different website or the same website before, as well as relevancy of content (which is part of its freshness factor). All of these attributes contribute toward greater traffic to your blog. [Read more…]