Gawker Media Opens Publishing Rights to… Anyone

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Gawker MediaIn what is probably his boldest move so far, Nick Denton, Gawker Media Guru, has opened the rights to publish on the Gawker media properties to everyone. Just like on any other blog, readers could send Gawker editors tips via a submission form or via email, but now tips send via the new submission form will be published immediately on the tag pages.

A small redesign across the board introduced the new submission form on all 9 Gawker blogs.

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User submissions will have to include a tag, using the Hashtag format, popularised on Twitter. Submissions with tags will then be published on the blogs’ appropriate tag pages. The new move is reminiscent of the once so popular community portals with forums and Denton appropriately called the new asset ‘Gawker Open Forums’.
From the internal memo sent to editors: [Read more…]

Gawker Media Averages More Than 1bn Page Views Yearly After 7 Years

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Gawker MediaToday Erin Pettigrew announced the total traffic Gawker Media has generated in little more than 7 years. Nick Denton announced the first Gawker blog, Gizmodo, on August 14th 2002, some weeks after Peter Rojas started the blog with 6 daily entries. Denton called it a low-risk experiment and wanted to know if someone could make a living from blogging.

I have no idea how much Gizmodo can bring in revenues. All I know is that weblogs are a compelling form, gadget addicts are all online, and Amazon.com’s API makes it easy to connect product with content.

Most importantly, this is a low-risk commercial experiment. Most media companies suffer from overblown editorial, an ad sales force with padded expense accounts, and overly complex publishing systems with a team of primadonna sysadmins to maintain it. By contrast, Gizmodo will be a couple of hours a day of Pete’s link-picking skills, some automatically generated Amazon.com links, and $150-worth of Movable Type. Media has never before been this lean. [Read more…]

Gawker Media Featured as Winner in AdAge Story

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The fact that Nick Denton’s Gawker Media is making a bundle despite the recession, filling its sites with heavyweight advertisers, is old news. That doesn’t stop Advertising Age to feature the blog network as something that is actually working. It gets a bit silly though:

Did Gawker Media just grow up? The little web publisher that big media loves to hate is now teaching them a thing or two about brand advertising. No belly-fat ads, ads with festering sores or diet-success stories; just big, splashy brand ads from HBO, Audi and Samsung.

I don’t exactly recall the Gawker Media brands being littered by Civony Adsense ads before everything went downhill in the advertising industry. But fine, yeah, there’s no doubt that the 45% revenue increase accounts for some sort of maturation. I’d like to put that to the fact that advertisers get the web and its strengths over old media channels better these days. After all, when you feel the pinch it is a good thing to be able to track everything in realtime.

Gawker Media Revenues Up 45%, So Much for the Adcopalypse

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Good news for Nick Denton & Co., his Gawker Media reports that revenues are up by 45% in first half of 2009. So much for that “adcopalypse” where Denton spoke about 40% decreases in ads online last year, and warned media outlets to cut their costs why they still could. Gawker Media certainly did that, but it hardly hurt them, it would seem. They even brought back the pageview bonuses.

See Denton’s blog post for charts and more.

The Guardian Sacks Paul Carr

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Paul Carr used to write the Not Safe For Work column for The Guardian, but no more. The reason is a slashing of the freelance budget, says Carr on Twitter, and then goes on and tells us that he thought about doing the column for free but decided against it. That last part was on his blog though, which is a good thing because the reasoning would take up quite a few tweets… In the same blog post he writes a bit about leaving.

Having said all that, I will miss the outlet the Guardian gave me every week; to boast and swear and talk about things that were on my mind. I’m not sure there’s another UK paper that would give me such freedom – and for that reason I’ll be eternally grateful to my former paymasters. And I’ll miss them, like a sometimes-mental, socialist former girlfriend.

Michael Arrington over at TechCrunch isn’t sad about this. “Their loss our gain” he says, as he announces that Carr will be writing a weekly column for TechCrunch to run each Saturday morning. Good call, Carr’s Not Safe For Work Column over at The Guardian was a treat, and I’m thinking it was a huge mistake to cut it loose. But that’s the media industry for you right now. I’m just surprised Nick Denton didn’t snatch him up already.